Rural women can use their mobiles to create business opportunities, Head of Mobile Phones, Nokia, Kai Oistamo said at the Nokia World 2007, the annual conference in Amsterdam, yesterday.
"Mobiles can be used by rural women to commence businesses. Exciting changes are taking place in countries like Africa where women lend their phones to others in the village to make calls. When people start coming to their houses they start a small business like selling food. Women have the purchasing power in emerging markets and they make the purchasing decision most of the time," he said.
"In few years time mobile phones will be the most used device to access internet. The key objective is to know what the consumer wants. The emerging market is interesting. There is a great deal to be done to the emerging markets if you have an insight. You have to put yourself in the shoes of who you are designing for," Oistamo added.
He also noted that Nokia is concerned about the security of the devices. "We are bullishly leading in security and will continue to be ahead of the people who are trying to break it," he said.
"There is a demand for localisation. Nokia creates very human technology. We also create solutions that appeal to both men and women. We have 83 different languages to make the products localised," Oistamo added.
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